On-Brand AI.
That Works.

THE UNKNOWN BEAST is the AI-only sister agency of DIE KAVALLERIE – an AI agency based in Tübingen, Germany. Generative AI is permanently reshaping strategic and creative work – we built the right structures early.

We develop and integrate AI solutions for professional use in brand contexts. From chatbots to scalable asset production to agentic workflows: always transparent, on-brand, and practical.

At the helm: Michi Friz, Chief AI Innovation Officer. With 15+ years in agencies and 12 years at DIE KAVALLERIE, he made the switch from cavalry to creature – and leads THE UNKNOWN BEAST to make AI feel less like hype and more like a dependable part of your brand machine.

The result: On-Brand AI that works. Not generic or experimental – captivating, reliable, and productive.