Product
BEAST/TRANSFORM
AI Photo Experiences for Events & Activations
AI Photo Experiences for Events & Activations
BEAST/TRANSFORM is a touch-triggered, AI-powered photo experience. Visitors step in front of the installation, choose a world — and seconds later they're transported into it. Printed. Shared. Remembered.
From corporate events to brand activations: TRANSFORM creates real reach and lasting impressions. Every image is a branded moment your guests will share on their own.
Available as a full event package. Pricing on request.
Case Study
With "Security" as the evening's theme, guests transformed into mob bosses, hackers and bank security guards – and shared the results all on their own.
At the IHK Reutlingen New Year's Reception, BEAST/TRANSFORM took center stage. The evening's theme: Security. Guests could step into three worlds – as a mob boss, a hacker, or a bank security guard.
The installation was an instant crowd-puller. No briefing, no friction – just walk up, pick a world and walk away with your image. The photos spread organically through guests' networks the same evening, generating reach well beyond the room.
An event highlight that sticks – and one that positions IHK Reutlingen as an innovative, forward-thinking host.
THE UNKNOWN BEAST™
A brand of the agency:
Yeehaw! GmbH
Rosentalstraße 8/1
72072 Tübingen
Commercial Register: HRB 773480
Register Court: Amtsgericht Stuttgart
Björn Franke and Mark Pelzer
Phone: +49 (0)7071 407290-21
Email: michi@theunknownbeast.io
Michael Friz
The European Commission provides a platform for online dispute resolution (ODR):
https://ec.europa.eu/consumers/odr
You can find our email address above in this legal notice.
We are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.
As a service provider, we are responsible for our own content on these pages in accordance with general legislation pursuant to § 7 (1) TMG. According to §§ 8 to 10 TMG, however, we are not obliged as a service provider to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity.
Obligations to remove or block the use of information in accordance with general legislation remain unaffected. However, liability in this regard is only possible from the time of knowledge of a specific legal infringement. If we become aware of any such infringements, we will remove this content immediately.
Our website contains links to external third-party websites, over whose content we have no control. Therefore, we cannot accept any liability for these external contents. The respective provider or operator of the linked pages is always responsible for their content. The linked pages were checked for possible legal violations at the time of linking. No illegal content was identified at the time of linking.
However, permanent monitoring of the content of linked pages is not reasonable without concrete evidence of a legal violation. If we become aware of any legal infringements, we will remove such links immediately.
The content and works created by the website operators on these pages are subject to German copyright law. Duplication, editing, distribution, and any kind of utilisation beyond the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use.
Insofar as content on this site was not created by the operator, the copyrights of third parties are respected. In particular, third-party content is marked as such. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. If we become aware of any infringements, we will remove such content immediately.
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to any data that can personally identify you. For detailed information on data protection, please refer to our privacy policy listed below.
Data Collection on This Website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. Their contact details can be found in the section “Note on the Responsible Entity” in this privacy policy.
How do we collect your data?
Your data is collected when you provide it to us. This can include data entered into a contact form. Other data is collected automatically or after your consent when you visit the website through our IT systems. This primarily includes technical data (e.g., internet browser, operating system, or time of the page view). This data is collected automatically when you enter this website.
What do we use your data for?
Some data is collected to ensure the proper functioning of the website. Other data may be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right at any time to obtain free information about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you may revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority. For this and other questions regarding data protection, you can contact us at any time.
Our website is hosted by the following provider:
Hetzner
Provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany. Details can be found in Hetzner’s privacy policy:
https://www.hetzner.com/legal/privacy-policy/
The use of Hetzner is based on Art. 6 (1)(f) GDPR. We have a legitimate interest in the most reliable presentation of our website. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Data Protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.
We point out that data transmission over the internet (e.g., communication via email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.
The responsible entity for data processing on this website is:
The Unknown Beast
Michael Friz
Rosentalstraße 8/1
72072 Tübingen, Germany
Phone: 07071 40729 21
Email: michi@theunknownbeast.io
The responsible entity is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Unless a more specific storage duration is mentioned within this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, the data will be deleted after these reasons no longer apply.
If you have consented to data processing, we process your personal data based on Art. 6 (1)(a) GDPR or Art. 9 (2)(a) GDPR if special categories of data under Art. 9 (1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 (1)(a) GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g., via device fingerprinting), data processing is also based on § 25 (1) TDDDG. Consent can be revoked at any time.
If your data is required for the fulfilment of a contract or for pre-contractual measures, we process your data based on Art. 6 (1)(b) GDPR. Furthermore, we process your data if required to fulfil a legal obligation based on Art. 6 (1)(c) GDPR. Data processing may also be based on our legitimate interest under Art. 6 (1)(f) GDPR. The specific legal bases applicable in each case are explained in the following sections of this privacy policy.
As part of our business activities, we work with various external parties. In some cases, the transmission of personal data to these external parties is necessary. We only share personal data with external parties if it is required for contract fulfilment, if we are legally obliged to do so, if we have a legitimate interest under Art. 6 (1)(f) GDPR, or if another legal basis allows the data transfer. When using processors, we only pass on personal data based on a valid processing contract.
Many data processing operations are only possible with your explicit consent. You can withdraw your consent at any time. The legality of the data processing carried out before the withdrawal remains unaffected by the withdrawal.
IF DATA PROCESSING IS BASED ON ART. 6 (1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA, INCLUDING PROFILING. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS.
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority.
You have the right to receive data that we process automatically based on your consent or in fulfilment of a contract, in a common, machine-readable format, or to request its transmission to another controller.
Within the scope of applicable legal provisions, you have the right at any time to free access to your stored personal data, its origin and recipients, and the purpose of the data processing.
You have the right to request the restriction of the processing of your personal data under certain circumstances (e.g., verification of accuracy, unlawful processing, or for legal claims).
This site uses SSL or TLS encryption. When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Our website uses so-called “cookies.” Cookies are small data packets that do not harm your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device.
Cookies serve various functions. Many cookies are technically necessary as certain website functions would not work without them. Other cookies are used to analyse user behaviour or for advertising purposes.
If consent for the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively based on this consent (Art. 6 (1)(a) GDPR and § 25 (1) TDDDG); the consent can be revoked at any time.
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address
This data will not be merged with other data sources. The collection of this data is based on Art. 6 (1)(f) GDPR.
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.
If you contact us by email, phone, or fax, your inquiry, including all personal data resulting from it, will be stored and processed by us for the purpose of handling your request.
We use chatbots to communicate with you. Chatbots can respond to your questions and inputs without human help. In doing so, chatbots may also analyse other data to provide suitable answers and may collect technical data such as IP addresses and log files.
We use the following chatbot:
Chatbase
Provider is Chatbase.co Inc., 4700 Keele Street, 215 Bergeron Centre, Toronto, ON, Canada, M3J 1P3.
Transfers to Canada are based on Art. 45 GDPR and the adequacy decision C(2001) 4539 of the European Commission.
Chatbase’s privacy policy:
https://www.chatbase.co/legal/privacy
1.1. These General Terms and Conditions (GTC) apply to all business relationships and contracts for agency services between Yeehaw! GmbH (hereinafter “Yeehaw!”), acting under Yeehaw! or “The Unknown Beast” (a brand of Yeehaw!), and its clients (hereinafter “Client”).
1.2. The terms “Contract, Agency, and Client” are to be understood in a commercial, not legal, sense. “Contract” refers to the contractual relationship regardless of type, “Agency” refers to the party owing the primary service, and “Client” refers to the party entitled to receive the service and obliged to pay the agreed remuneration.
1.3. Unless otherwise agreed, these GTC in the version valid at the time of contract conclusion, or in any case the version last provided to the Client in text form, shall also apply as a framework agreement to similar future contracts, without the need for express reference in each case.
1.4. Deviating, conflicting, or supplementary general terms and conditions of the Client shall only become part of the contract if Yeehaw! has expressly agreed to their validity in writing. This requirement for consent applies in every case, including when Yeehaw!, in knowledge of the Client’s terms, executes a contract without reservation.
1.5. Individual agreements (specific contracts, framework agreements, etc.) with the Client take precedence over these GTC. Proof of such agreements requires a written contract or written confirmation by Yeehaw!, unless proven otherwise.
1.6. All legally relevant declarations made by the Client to Yeehaw! after conclusion of the contract (e.g., deadlines, notices of defects) must be made in writing to be effective.
2.1. The Client acknowledges that Yeehaw! primarily uses AI technologies to deliver the agreed services. These technologies support, among other things, data analysis, campaign optimization, and content creation.
2.2. The Client expressly agrees that Yeehaw! may use AI technologies without restriction for the creation of creative content (texts, images, videos, designs, etc.), including machine learning models, generative algorithms, and other automated systems.
2.3. Yeehaw! will apply AI technologies to the extent that, in its professional judgment, best serves the contractual purpose and optimizes performance.
3.1. Client inquiries do not constitute an offer in the legal sense. Following a request, Yeehaw! will provide the Client with a written offer (“Offer”). The Client may accept the Offer in writing or verbally within four weeks of receipt. Verbal acceptance must be promptly confirmed in writing.
3.2. The scope of services and remuneration are set out in the Offer prepared by Yeehaw!. Subsequent changes or additions to the contract or scope of services require written form.
3.3. If no remuneration is contractually agreed, Yeehaw!’s current price lists/hourly rates apply. Additional work, especially due to Client changes or additions, will be invoiced according to agreed hourly rates, otherwise according to Yeehaw!’s current price list, or alternatively at customary remuneration.
3.4. Yeehaw! may prepare a written meeting protocol within five business days of a meeting. Unless the Client objects in writing within three business days, such protocols form a binding basis for ongoing project work. A written briefing by the Client becomes part of the contract only if Yeehaw! confirms this in writing. Oral briefings are only binding if confirmed in such a protocol.
3.5. Terminations must be in writing. If the Client terminates a contract prematurely, Yeehaw!’s fee entitlement is governed by § 648 BGB.
4.1. Deadlines and delivery periods are generally non-binding, unless expressly agreed in writing as “fixed.”
4.2. Yeehaw! depends on the Client’s cooperation. The Client must provide all necessary information, data, documents, product information, or templates on time. The Client warrants that they are entitled to provide and use any templates supplied.
4.3. Yeehaw! is not liable for delays caused by insufficient or late cooperation from the Client.
4.4. The Client must ensure that project managers are available and authorized to make decisions, especially regarding approvals. Any restrictions must be communicated in writing in advance.
4.5. The Client is liable for damages arising from incorrect or incomplete information provided, e.g., in a briefing, requiring Yeehaw! to repeat or rework project work. Delays resulting from this are not the responsibility of Yeehaw!.
4.6. If the Client delays acceptance or breaches obligations, Yeehaw! may claim compensation for resulting damages and additional expenses. Further claims remain reserved.
4.7. Events of force majeure (e.g., strikes, pandemics, natural disasters, government measures) entitle Yeehaw! to postpone projects by the duration of the disruption plus a reasonable lead time. The Client has no claim for damages in such cases.
5.1. As an agency, Yeehaw! may engage specialized third parties. Yeehaw! may delegate services in whole or in part to subcontractors. Upon request, Yeehaw! will provide subcontractor contact details.
5.2. The Client may only reject a subcontractor for good cause.
6.1. The Client is informed that AI-generated content may involve copyright risks, as training data may include third-party copyrighted works.
6.2. Yeehaw! has no legal duty to review or advise unless expressly agreed. If legal review is contractually agreed, the Client bears related costs plus Yeehaw!’s expenses.
6.3. Unless expressly agreed, Yeehaw! is not obliged to deliver work results eligible for legal protection. Yeehaw! may, but is not obliged to, seek such protection for its own work.
6.4. Yeehaw! is not responsible for verifying factual correctness of information provided by the Client.
7.1. Before publication, Yeehaw! will submit drafts, concepts, or media plans to the Client for approval.
7.2. Upon approval, the Client assumes legal responsibility for content accuracy and compliance.
8.1. The Client acknowledges that creative works created exclusively or predominantly by AI are not protected by copyright under current German law. Granting of usage rights in such cases is legally excluded.
8.2. Other creative works by Yeehaw!’s staff are protected under copyright and design law.
8.3. Unless otherwise agreed, the Client only acquires necessary usage rights after full payment.
8.4. Editing or modification requires prior consent by Yeehaw!.
8.5. Transfer of rights to third parties or broader use requires prior written consent by Yeehaw!.
8.6. Yeehaw! will, unless otherwise agreed, obtain third-party rights only to the extent necessary. Any additional remuneration claims by third parties are borne by the Client.
8.7. Yeehaw! accepts no liability for third-party rights.
8.8. Yeehaw! may sign works and use them for self-promotion.
8.9. Rights to rejected or unused drafts remain with Yeehaw!.
9.1. The Client acknowledges Yeehaw!’s use of AI for efficiency.
9.2. Work is reviewed by qualified staff.
9.3. Yeehaw! cannot guarantee complete error-free results; liability is limited to gross negligence or intent.
9.4. Liability is limited to foreseeable, typical damages.
9.5. AI-generated works may lack copyright protection; in such cases, usage rights cannot be granted.
10.1. Liability for intent and gross negligence follows statutory law. Warranty is limited to 12 months from delivery.
10.2. For slight negligence, liability exists only in cases of breach of essential obligations, delay, or impossibility.
10.3. In such cases, liability is limited to foreseeable, typical damages.
10.4. Exclusions do not apply to guaranteed characteristics, fraud, injury to life/body/health, legal defects, or product liability.
10.5. No claims for damages arise from Yeehaw!’s justified rescission due to errors.
10.6. Shipping is at the Client’s risk.
11.1. Where a specific work result is owed, the Client must accept delivery. Acceptance is deemed granted unless refused within 7 days, provided the result substantially meets contractual requirements.
11.2. Substantial deviations will be corrected within a reasonable period. Acceptance is deemed granted at the latest upon payment or use.
12.1. The agreed remuneration applies. Invoices are issued immediately upon performance.
12.2. Payment is due within 14 days net, unless otherwise agreed.
12.3. Late payments incur statutory default interest. Additional claims remain reserved.
12.4. Yeehaw! may require advance payment.
12.5. For long-term projects, Yeehaw! may invoice partial payments for interim results.
12.6. Prices are net plus VAT.
12.7. Client bears duties, fees, levies, and social contributions, even retroactively.
12.8. Offsetting and retention rights are limited to legally established or undisputed claims.
13.1. Travel costs: external costs by receipt, hourly rates per price list, private car €0.70/km.
13.2. Other costs will be charged plus 15% agency fee.
13.3. Clients are liable for artists’ social security contributions and indemnify Yeehaw! against claims from collecting societies.
13.4. Yeehaw! may award external services in the Client’s name and on their account.
14.1. The Client expressly consents to Yeehaw!’s processing of Client data with AI, including on non-EU servers.
14.2. The Client is aware that some AI tools may not comply with EU data protection standards and alternative processing by third parties may occur.
15.1. For disputes, if the Client is a merchant or legal entity under public law, venue is Yeehaw!’s registered office. Yeehaw! may also sue at the Client’s domicile.
15.2. German law applies exclusively, excluding conflict-of-law rules.
Stuttgart, 10.12.2024